coraline boxes


How do you define “success” as blogger? Fame? Fortune? Traffic?

I just want to be cool enough to be on the receiving end of a Coraline box.

Coraline boxes are a genius bit of viral marketing for the Feb 6 release of the movie Coraline, a gorgeous bit of stop-motion animation based on the Neil Gaiman novel.

Apparently, there are 50 boxes, all unique, designed with the recipient’s interests in mind, and they are being sent as surprise packages to hand-picked bloggers all over the world.

Notcot is collecting images of the boxes as they pop up. You can see them here.

Quirky, inspired genius.



4 thoughts on “coraline boxes

  1. I’ve got my eyes, tight shut & am wishing hard that you get one. I can’t think of a more deserving blogger. The whole thing just looks amazing.

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