dunkin donuts demographics

I think I might have mentioned here once or twice that I am a Dunkin Donuts coffee junkie. I get a DD Lahge Regulah (that’s large, with cream and sugar for the rest of the country) nearly every single morning.

I AM a Lahge Regulah.

When I go early on a weekday morning, the line usually stretches out the door. It’s me, and the delivery boys from Bob’s Discount Furniture, It’s the the lawn care guys, and the local policemen. The guys from Basnett Heating and Plumbing, Hunter’s Home Appliances, and several other random businessmen and women.

The parking lot is chuck-a-block full. Even though the line is long, it moves with incredible speed. We know what we want, when we want it, the staff often KNOWS what we want, and provides it without requiring the usual niceties that usually accompany a commercial transaction.

You know, the protracted exchange that goes something like this:

“Welcome to DD. May I help you?”
“Yes. I’d like a lahge regular, please.”
“Would you care for anything with that? Donuts? Muffins?”
“No, thank you”
“That will be two dollars.”
“Thank you.”
“Thank you.”

We’re IN and we’re OUT. The staff and customers at DD on a weekday morning is an exercise in efficiency.

Contrast that with the weekends, which are Amateur Day at Dunkin Donuts.

I arrive there today, in my jammies, at 9:30. (It was too nice a day to stay in bed any longer.) The parking lot is virtually empty – no trouble finding a place to park. I go in, with my two dollars in hand.

I want COFFEE, dammit.

In front of me, the only other customers in line are a middle-aged mother with a young daughter of about ten. When I walk in, the mother is riffling through a fistful of coupons and asking her daughter, “So, what do you want?”

Already, I can see this is going to be a long, painful, protracted affair. The daughter is slowly going over in her head all the possibilities. She finally comes up with an item, only to have the mother say “we don’t have a coupon for that.” Gah. Back to square one.

Fortunately, it’s NOT Amateur Day BEHIND the Dunkin Donuts counter. The lovely lovely staff notices what’s happening, and one employee peels off to make a lahge regular coffee, which she gives to me in a wordless exchange other than a heart-felt “thank you” from me.

God bless the wonderful Dunkin Donuts staff.

March 29 – Workshop: Narrative Techniques for Business

Via the Boston KM Forum:

March 29, 2007. Narrative Techniques for Business, Shawn Callahan. This one-day workshop will provide you with a set of practical skills that will enable you to design and implement projects based on the collection and interpretation of your organisation’s stories. Boston. See details at: http://www.anecdote.com.au/coursedisplay.php?cid=14. Shawn has blogged about this and provided additional information on his blog: http://www.anecdote.com.au/archives/2007/01/narrative_for_b_1.html

desperate thoughts


We are awash in dog hair.

It’s everywhere.

It’s on the rugs, it’s on the sofa, it’s on the quilts.

It’s in the air.

The vacuum sits in the living room at the ready. We don’t even bother putting it away anymore. It clashes with the decor, but what can you do?

So I’m thinking about cashing in.

I’m going to start knitting Bodie sweaters. They’ll be warm, and soft, and made with love. They’ll be all the rage. I won’t be able to keep up with demand. Celebrities will be vying to place custom orders with me.

It could work….

from analyst to evangelist

I learn on Hugh MacLeod’s blog (which is a great read, btw … add it to your feedreader NOW) that Michael Gartenberg is leaving his industry analyst job to be an “enthusiast evangelist” at Microsoft.

Michael writes:

After working as an industry analyst for more than decade, I’m leaving JupiterResearch to join Microsoft as an enthusiast evangelist. What is an enthusiast evangelist? Our job is to find, engage and work with enthusiasts and other influencers and show them all the cool stuff that Microsoft is doing. In short, it’s our job to act as the bridge between Microsoft and end users.


Update: I learned about Hugh’s blog, like I learn about most good web 2.0 stuff, from the blessed utterances of one Andy Piper, Esq.